> New Marketing Strategies Fuel Weed Man Growth
New Marketing Strategies Fuel Weed Man GrowthMinneapolis, MN -- Globally Boundless, a direct marketing communication company specializing in targeted marketing strategies, today announced the signing of Weed Man USA, its newest client.
Weed Man USA, a network of locally owned and operated lawn care professionals operating across over 240 territories in the United States, will retain Globally Boundless to provide web-to-print Marketing Engine™ technology, myPlan™ technology and its lights-out integration at their one stop shop direct marketing organization.
"When selecting Globally Boundless, we felt their experience in multi-channel marketing and statistical response analytics would assist us in our execution and enable us to measure and increase our results," said Mike Richard, marketing director, Weed Man USA. "The Marketing Engine™ technology will allow our franchisees to easily develop and deploy direct marketing programs utilizing pre-written templates and images. Thus providing creative freedom while maintaining the brand control we require."
The myWeedMan.com Marketing Engine,™ scheduled to launch December 2009, will deploy a centralized system for U.S. franchisees to access advertising and operational items while maintaining Weed Man brand integrity. The new direct marketing and scheduled continual touch programs will add customized solutions allowing users to personalize the piece to the buyer and synchronizing country-wide messaging.
"Being chosen as the partner for Weed Man USA's marketing needs is a great opportunity to utilize customer life cycle management programs to expand upon their world-class customer service," said Boyd Liski, president, Globally Boundless. "The recent changes and growth of the Do Not Call and No Solicitation legislations in the United States adds a new layer of complexity to the B-to-C market. The Marketing Engine™ technology will provide the creative multi-channel marketing and communication tactics required for Weed Man USA franchisees to both maintain and grow customer base."